How would you like to make your own brand mood board? It’s easier than you think!
Whether you’re trying to create your brand or get some inspiration for a product or course you’ve been planning, a brand mood board is the way to go. (Psst – free mood board templates below!)
There are lots of reasons to make a brand mood board
- Create a brand for your blog or shop
- Give inspiration to the designer creating your brand
- Make a brand for your course or product line
- Create mood boards for each of your blog categories
- Play around with your brand to get new ideas for graphics
- Make mood boards with quotes that convey your blog’s message
Plus, mood boards are just fun. They’re design playgrounds where ideas and colors and emotion all come together. They can be really useful in clarifying the final style of a brand or project. And when you’re finished, hello Instagram!
Make Your Own: Brand Mood Board
Here are a few tips to get you started in making your own brand mood board:
Think of your target audience
You know that one person you write your blog for, or design products for? What does she want her life to be like? Capture that in the images and styles you use. Is she a busy mom looking for serenity? Does she desperately want to quit her day job to work at home? Is he already planning his next road trip?
Note that you’re not using images of what her life is like NOW. She doesn’t need that reminder. You want to envision the life he or she is moving TO.
Think of your own style
If you’re designing a brand, think of your personal style. Or if you’re designing for a client, what style are they drawn to? What are the colors, patterns, and mood that call out to you?
Yes, you want a brand that will attract your target audience. But you have to live with it week after week! You don’t want to commit to a brand that you’ll tire of, or worse, will grate on your nerves in a few months.
Choose a few design elements to play with
Gather together some images that will appeal to your audience (and that you like as well). Once you have a good collection to play with, start looking for common elements. Did you happen to pull a lot of photos with certain colors, or patterns? Pay attention to any themes you see!
As you put your brand mood board together, pull out 4-6 colors that match well with the story you’re telling in your images.
Choose 2-3 fonts to include in your board. You can use your blog or business name and tagline, or type out a quote that speaks to your theme.
This is a time for play, not pressure!
Your brand mood board is a playground, not your final brand that you commit to for all time! Experiment, mix and match, try a bunch of different ideas. In fact, do more than one board. Wait a few days and see which one is still calling your name.
Get ideas from the brand mood boards below and then download the set of free templates to start making your own!
Highlight your blog categories in an Instagram graphic and let your audience know exactly what they can find on your blog.
Break down a recipe and show fresh ingredients & the finished dish. Invite someone along on your adventures.
Show off your product or craft. Like toothpick dolls! A mood board is a great way to show texture.
If your business is seasonal, build up excitement for an upcoming holiday product line.
Highlight your services. Create a refreshing atmosphere that is your promise to your clients.
Tease an upcoming series for your blog.
Grab a free set of 5 mood board templates and start designing your own brand mood boards today!
Remember, you can do a mood board for more than your brand. Try doing a board for each category in your blog. It might spark more content ideas! Make boards with quotes that match your blog’s message. There are all sorts of ways to inspire yourself and your audience. Time to start designing!
BTW, I’d love to see what you design! #imaginedesignrepeat
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