Want to grow your email list? You may have heard that the best way to do that is with a fabulous opt-in.
But where do you start? How do you get opt-in ideas? What actually is an opt-in? And how do you make one?
I’ve got you covered. I put together a list of over 101 opt-in ideas for tons of different niches. Ready to find your idea?
What is an opt-in?
Simply put, an opt-in is a free item you offer in exchange for someone’s email address. They “opt in” to your email list.
Usually it’s a PDF or other digital item that a person can download easily as soon as they’ve signed up. Email list providers like ConvertKit can be set to do this automatically – no extra work on your part!
Making an opt-in is not difficult, and it’s actually pretty fun! Think of it this way: you’re making a gift for your Person – your target audience that you most want to help.
Oh and by the way – you don’t have to stop with just one opt-in! Make a few, and see which ones get the most attention.
You can even make an opt-in to go along with a blog post. Then it’s called a content upgrade, because it provides a valuable upgrade to your post! For example, let’s say you write a blog post called, “10 Ways to Organize Your Pantry.” Turn that list into a PDF, and offer it as an opt-in! And watch your email list grow.
Ready to find your idea? Get the full list of over 101 Opt-In Ideas here:
101+ Opt-In Ideas
Use the list below to spark ideas of your own. Ask yourself:
- What are my target person’s greatest needs?
- What answer do I have that will make her life simpler?
- What small steps can she take today to get her closer to her goal?
Time to brainstorm! Download the PDF (which happens to be my opt-in!) to get the full list of over 101 Opt-In Ideas.
TIP: If you’ve never made an opt-in before, check out the tutorials at the end!
There are additional opt-in ideas for every niche included in the free PDF!
For any niche
- List of your favorite resources for your niche
- Cheat sheet (PDF checklist of steps)
- Inspirational wall-art printable
- Social media quote graphics
- Challenge checklist (7 days to clean your house, build a blog, get control of your finances…)
- Your post turned into an easy-to-read PDF with sections & bullet points
Business / Work at Home / Blogging / Coaching
- Home office essentials checklist
- List of email newsletter subject line ideas
- Editorial calendar template
- What to look for in a business coach / professional designer / virtual assistant…
- List of helpful blogging/business terms
- Everything you need to start a (blog, podcast, YouTube channel…)
Parenting / Family / Marriage
- Family dinner conversation starters
- Checklist for the babysitter
- List of everyday chores kids can do
- Family emergency checklist (important numbers, items to have on hand, etc.)
- Blank printable lunch notes
- Kids’ snack ideas
Food / Recipes
- Printable recipe with shopping list
- No-bake dessert ideas
- Guide to seasonal vegetables for your region
- Checklist of pantry essentials for the home cook
- Guide to using herbs
- List of hostess gift ideas
Get even more ideas in the full list of over 101 Opt-In Ideas:
Fitness / Health
- 30-day fitness habit tracker
- Essential items to make a home gym
- Go-to healthy snacks
- Walking / Jogging plan
- Meal planner
- 10-minute workout ideas
Party / Event / Holiday
- Checklist to make your own gift-wrapping station at home
- Non-food party favor ideas
- Printable gift tags
- Craft ideas for kids’ parties
- Party planning checklist
- Printable countdown calendar for kids
- Daily thanksgiving printable journal sheet
- List of your favorite books
- Family devotion plan
- List of Bible verses by topic
- 30 days of prayer plan
- Christmas / Easter devotional
- Day trip ideas for your state
- List of items you never travel without
- Weekend packing list
- Family vacation planner
- Kid-approved afternoon adventures
- Essential language phrases when visiting (Spain, Italy, etc.)
Get more opt-in ideas for every niche in the free PDF!
- Color palette ideas (do one for each season)
- Guide to picking paint colors
- No-cost ideas to brighten up any room
- Project planner or checklist to make over a room
- Printable wall art
- Quiz to rank your DIY design skills
Planning / Organizing
- 30-day habit tracker
- Morning & evening routine checklists
- Emergency contacts list
- Project planner
- Room-by-room cleaning checklist
- Yearly calendar
- Must-have tools for a home crafting studio
- Pattern template
- Ideas for travel crafts
- Tips to photograph crafted items to sell
- Printable inventory sheets for fabric, knitting needles, or other craft supplies
- Printable gift tags for your crafted gift
Teachers / Homeschooling
- Lesson planning template
- Assignment tracker for students
- List of teacher appreciation ideas
- Printable card for a teacher or student
- Printable behavior chart
- Checklist for the substitute teacher
Need even more ideas? Get the full list of over 101 Opt-In Ideas
Need help making an opt-in?
Making an opt-in doesn’t have to be a scary chore – turn it into a fun way to give a fabulous gift to the person you blog to!
If you’ve never made an opt-in before, check out these tutorials to make a simple checklist PDF:
Make an Opt-in Checklist in InDesign
5 Steps to Make an Opt-in Checklist in Word
Have fun creating!
Want to share an idea? Don’t see your niche? Share below!
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