Want to grow your email list? You may have heard that the best way to do that is with a fabulous opt-in.

But where do you start? How do you get opt-in ideas? What actually is an opt-in? And how do you make one?

I’ve got you covered. I put together a list of over 101 opt-in ideas for tons of different niches. Ready to find your idea?

 

What is an opt-in?

Simply put, an opt-in is a free item you offer in exchange for someone’s email address. They “opt in” to your email list.

Usually it’s a PDF or other digital item that a person can download easily as soon as they’ve signed up. Email list providers like ConvertKit can be set to do this automatically – no extra work on your part!

Making an opt-in is not difficult, and it’s actually pretty fun! Think of it this way: you’re making a gift for your Person – your target audience that you most want to help.

Oh and by the way – you don’t have to stop with just one opt-in! Make a few, and see which ones get the most attention.

You can even make an opt-in to go along with a blog post. Then it’s called a content upgrade, because it provides a valuable upgrade to your post! For example, let’s say you write a blog post called, “10 Ways to Organize Your Pantry.” Turn that list into a PDF, and offer it as an opt-in! And watch your email list grow.

 

Ready to find your idea? Get the full list of over 101 Opt-In Ideas here:

 

101+ Opt-In Ideas

 

Use the list below to spark ideas of your own. Ask yourself:

• What are my target person’s greatest needs?
• What answer do I have that will make her life simpler?
• What small steps can she take today to get her closer to her goal?

Time to brainstorm! Download the PDF (which happens to be my opt-in!) to get the full list of over 101 Opt-In Ideas.

 

TIP: If you’ve never made an opt-in before, check out the tutorials at the end!

 

There are additional opt-in ideas for every niche included in the free PDF!

 

For any niche

1. List of your favorite resources for your niche
2. Cheat sheet (PDF checklist of steps)
3. Inspirational wall-art printable
4. Social media quote graphics
5. Challenge checklist (7 days to clean your house, build a blog, get control of your finances…)
6. Your post turned into an easy-to-read PDF with sections & bullet points

 

Business / Work at Home / Blogging / Coaching

1. Home office essentials checklist
2. List of email newsletter subject line ideas
3. Editorial calendar template
4. What to look for in a business coach / professional designer / virtual assistant…
5. List of helpful blogging/business terms
6. Everything you need to start a (blog, podcast, YouTube channel…)

 

Parenting / Family / Marriage

1. Family dinner conversation starters
2. Checklist for the babysitter
3. List of everyday chores kids can do
4. Family emergency checklist (important numbers, items to have on hand, etc.)
5. Blank printable lunch notes
6. Kids’ snack ideas

 

Food / Recipes

1. Printable recipe with shopping list
2. No-bake dessert ideas
3. Guide to seasonal vegetables for your region
4. Checklist of pantry essentials for the home cook
5. Guide to using herbs
6. List of hostess gift ideas

 

Get even more ideas in the full list of over 101 Opt-In Ideas:

 

Fitness / Health

1. 30-day fitness habit tracker
2. Essential items to make a home gym
3. Go-to healthy snacks
4. Walking / Jogging plan
5. Meal planner
6. 10-minute workout ideas

 

Party / Event / Holiday

1. Checklist to make your own gift-wrapping station at home
2. Non-food party favor ideas
3. Printable gift tags
4. Craft ideas for kids’ parties
5. Party planning checklist
6. Printable countdown calendar for kids

  

Faith

1. Daily thanksgiving printable journal sheet
2. List of your favorite books
3. Family devotion plan
4. List of Bible verses by topic
5. 30 days of prayer plan
6. Christmas / Easter devotional

 

Travel

1. Day trip ideas for your state
2. List of items you never travel without
3. Weekend packing list
4. Family vacation planner
5. Kid-approved afternoon adventures
6. Essential language phrases when visiting (Spain, Italy, etc.)

 

Get more opt-in ideas for every niche in the free PDF!

 

DIY Décor

1. Color palette ideas (do one for each season)
2. Guide to picking paint colors
3. No-cost ideas to brighten up any room
4. Project planner or checklist to make over a room
5. Printable wall art
6. Quiz to rank your DIY design skills

 

Planning / Organizing

1. 30-day habit tracker
2. Morning & evening routine checklists
3. Emergency contacts list
4. Project planner
5. Room-by-room cleaning checklist
6. Yearly calendar

 

Crafting

1. Must-have tools for a home crafting studio
2. Pattern template
3. Ideas for travel crafts
4. Tips to photograph crafted items to sell
5. Printable inventory sheets for fabric, knitting needles, or other craft supplies
6. Printable gift tags for your crafted gift

 

Teachers / Homeschooling

1. Lesson planning template
2. Assignment tracker for students
3. List of teacher appreciation ideas
4. Printable card for a teacher or student
5. Printable behavior chart
6. Checklist for the substitute teacher

 

Need even more ideas? Get the full list of over 101 Opt-In Ideas

 

 

Need help making an opt-in?

Making an opt-in doesn’t have to be a scary chore – turn it into a fun way to give a fabulous gift to the person you blog to!

If you’ve never made an opt-in before, check out these tutorials to make a simple checklist PDF:

Make an Opt-in Checklist in InDesign

 

5 Steps to Make an Opt-in Checklist in Word

 

Have fun creating!

Want to share an idea? Don’t see your niche? Share below!