Wish you were creative enough to make your own logo? Spoiler alert: You are.
All you need is some simple logo inspiration and a few tips to start making your own beautiful logos.
Make Your Own: Simple Logo Inspiration
Not everyone has the budget to hire a professional designer for every logo you need. Especially when you consider you can use a logo for more than your brand! Think of all the products, courses, blog post series, challenges and more that you do every year. Having a simple logo for your big projects and events will set you apart and make your events easier to promote.
And the good news is…a logo doesn’t have to be complicated.
In fact, you can make one today! Get some simple logo inspiration below, and try it for yourself.
Of course, there are times when hiring a professional makes sense. When you’ve been blogging for a while and you have a solid voice and direction that likely won’t change for several years, it could be time to invest in a brand package.
But there are also times when it’s better to DIY your logo:
• When you’re just starting your blog or business
You have an idea, and you’re excited to get started. You’re focused on writing content, building up traffic, maybe opening a shop, and figuring all of this stuff out.
This is not the time to get bogged down with the perfect image and branding – just get your content out there! You’ll learn, adjust, and get stronger.
An easy DIY logo is the way to go at this stage. And with the simple logo inspiration below, your logo will be clear, eye-catching, and the perfect start to your soon-to-be empire.
• When you’re creating a product, course, series, etc.
You have tons of mini (and not so mini) projects going on under your overall brand. It’s super helpful to have a logo for your big or recurring projects, but you don’t need a professional designer to make a logo for every product or event.
All you need is a few tips to get you thinking in the right direction, and you’ll have some seriously cool logos to complement your amazing work.
A few uses for simple logos:
- Etsy Shop
- Brand (at the beginning)
It’s easy to get caught in the trap of thinking that a good logo must involve a lot of high-level design and transcendent creativity. Let’s burst that bubble today.
Logos should be simple.
Keep your logo legible and pleasing to the eye. You don’t need fancy design tricks to do that.
All you need is some simple logo inspiration.
#1: Hero & Sidekick
If your logo has a tagline, all you need is two fonts. Put the main part of your logo (like the name) in a larger, fancy font, and put the tagline below in a smaller, simple font.
Play around and see how the tagline looks when it’s centered, and when it’s right or left-justified.
Need help choosing fonts? Got you covered: One Simple Trick to Font Pairing
#2: Two Halves Make a Whole
Does your logo name have two words? Make them two different colors. Or if the name has a natural break, make each section different.
You can change the color, use a different font, or even two different weights within the same font. Many fonts have several different options, like bold, heavy, light, etc. Those are called weights. Experiment with a combination of different weights, fonts, colors, and even sizes, and see what you come up with!
One neat thing about this technique is that you don’t have to put a space between two words if they’re a different color. Your brain will easily separate the words, and it can be a cool look to remove that gap between words.
#3: Lines and Boxes
Simple is beautiful. You don’t need to complicate your logo with all sorts of clipart and design elements.
Try a line or a box.
Groundbreaking, I know, but check it out. There are tons of combinations you can try with simple lines and boxes. Put the words in a box, use a line or box to take up extra space, or contrast two different words.
Simple is beautiful.
#4: Shape Up
So stunning, and so simple.
Combine some of the ideas we’ve been talking about and put them in a shape. You can pair two different fonts, contrast different weights, highlight your initials…
Honestly, if you just put some nicely-paired white text in a colored shape, you can have a pretty great logo.
#5: Big vs. Little
This one is fun to play with. Try putting the first letter of a word in a different text box, and make it HUGE. Or have one big word surrounded by smaller, filler words.
It’s a statement look that will attract attention.
Simple logo inspiration: a few more tips
1. Play with glyphs. Glyphs are extra letters or characters that are built into some fonts (like the “G” in Garden Fairy). You need a program like Photoshop to access them, but it’s worth it. They’re so much fun.
2. Increase the spacing between letters. This is especially useful for a tagline. Increase the space between each letter to give more of a “logo” feel, and make it match the width of the name.
3. Experiment with all capital letters and no capital letters. In “The Wandering Chef Diaries”, the two smaller words are all caps, while the main name is all lowercase.
4. Make filler words (like the, in, of, &) a different size or font to contrast with the main name.
5. If you do a series of products or blog posts, you can make one logo design and switch out the text to keep your branding consistent.
Oh, and I’d like to point out one more thing. Notice that none of these logos have cutesy little icons of a camera or dollar sign or fairy. You don’t need them! Keep it simple, and get it going!
You don’t need to be an illustrator, artist, designer, professor, or anyone other than YOU to make a simple, fabulous logo!
No more excuses! You CAN do this. You are creative enough.
Choose one of the simple logo inspiration ideas (or combine a few), and make your own logo today.
I’d love to see what you come up with! #imaginedesignrepeat
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